Know your customers IN&OUT!

Mobile Application Analytic's and Integrated Marketing platform 

Every Business's Wish-list

• Increase App Installs
• Analyze User engagement
• Right User profiling
• Churn Monitoring
• Competition Monitoring
• Optimization of Marketing cost

 

 

 

 

Footprint's, In App Analytic's Solution, a one-stop unified dashboard for your app analytic and marketing with deep custom intelligence.

How it works? 

It's an SDK file (200KB) that you can integrate with you application. So when the customer will install your app, you can get an insight to the type of engagements he does, his interests, demographics and analytic's on customer engagement with other applications on the customer mobile phone. This will give you an comparative analysis and also helps you in your decision making on marketing & partnership road map.

It's not yet done !  You can also track the sources your customer downloaded the application  and reasons for uninstall (also highlight the device related issues like memory).

 

Let's catch-up for a quick demo in reference to your business! 

 

Thank you & Regards,
Footprint Solutions

 

 

Work Update 2

                                  

Reliance Mobile Report

Introduction

Reliance Communications is the flagship company of the Reliance Group. Listed on the National Stock Exchange and the Bombay Stock Exchange, it is India’s leading integrated telecommunication company with over 150 million customers.

Reliance Mobile (formerly Reliance India Mobile), launched on 28 December 2002, coinciding with the joyous occasion of the late Dhirubhai Ambani’s 70th birthday, was among the initial initiatives of Reliance Communications. It marked the auspicious beginning of Dhirubhai’s dream of ushering in a digital revolution in India.

Reliance Mobile services cover over 24,000 towns, 6 lakh villages, and still counting. In July 2003, it created a world record by adding one million subscribers in a matter of just 10 days through its ‘Monsoon Hungama’ offer.

"We are not just about scale and size. We are also about the pursuit of excellence, the integrity of our values and the quality of our services."

                            - Anil D. Ambani

VISION

By 2015, be amongst the top 3 most valued Indian companies, providing Information, Communication& Entertainment services, and being the industry benchmark in Customer Experience, Employee Centricity and Innovation.

MISSION

•          Meeting and exceeding Customer expectations with a segmented approach.

•          Establishing, re-engineering and automating Processes to make them customer centric, efficient and effective.

•          Incessant offering of Products and Services that are value for money and excite customers.

•          Providing a Network experience that is best in the industry

•          Building Reliance into an iconic Brand which is benchmarked by others and leads industry in Intention to Purchase and Loyalty.

•          Developing a professional Leadership team that inspires, nurtures talent and propagates RCOM Values by personal example.

Aim and Objective of the Study

The aim & objective of this study are:

1. Reliance Mobile is meeting the customer’s expectations in Delhi in terms of Customer Retention, Post Sales Management and Customer Service.

2. Finding of CRM Software used by Reliance & its features.

3. Direct Sales And Institutional Sales Techniques Used in 2011.

4. Areas of Strength & Challenges.

 Methods of Data Collection

The data has been gathered in the form of questionnaires where the sample was collected from the Reliance Web World CCE/Managers which was developed as a source of prime source for this research work. The collected feedback from CCE at the R world out of 12 Reliance outlets in Delhi out of them 4 R-world outlets interviewed & they give their views on the customer retention plan what they applied for their customer's new customers as well as existing customer. In addition to this, some interview conducted on existing reliance customers to validate their feedback. Because of the limited timeframe, researcher tried to come to the conclusion with the above sample collected from the R-world. The secondary data applied for this research is derived from various on-line review websites, and publications thus, moreover, from analyzing the on-line data and gathering their existing Plans. The questionnaire was framed in the form of open-end and straight enquiries with few close-end questions. In this thesis, explanatory data method was applied as the opinion poll was conducted on a small scale where the sample count is relatively less in the number.

 Data Analysis and Conclusion

Hypothesis:  Reliance Mobile is meeting and exceeding the customer’s expectations in Delhi.

1. What is the nature of the problem your customer face?

Answer:

Comment: There is no problem with product availability, this shows that the effectiveness of their channel management.
There are few problems with Service Level, Product Awareness & Network Problem.

2. What do you think a customer looks for their retention with Brand?

Answer:

Comment: Most important factor in Customer retention with Brand is flexibility in the traffic plan followed by Brand Name and easy availability.

Easy availability and flexibility in the tariff plan ease the after sales services.

3. What is the turnaround time for the customers in the customer care office?

Answer:

Comment: Most customers’ turnaround time is between 0-10 minutes and 10-15 minutes, which show the Customer Care team fully trained & effective to solve customers’ queries. This automatically reduces waiting time for other customers also. Most important factor is they value customer's time, effective query handling in minimal time, which help them to make the happy customers.

 4. How much time is dedicated to each customer by the CCE?

Answer:

Comment: Time dedicated to each customer by the CCE depending upon the problem or queries of the customer. This is the key part of their service level for customer retention.

5. How are the customer care services different for prepaid & post-paid services?

Answer:

Comment: Customer care services slightly different for prepaid and post-paid services. This distinguishes the need and requirements of the customers as per their usage. The requirement of prepaid customers is different as compare to post-paid customers, so the services as per their needs & based on requirement is slightly distinctive.

 6. What would be the more effective channel of the introduction of new offers to the customer?

Answer:

Comment: The most effective channels for new offers are Email & SMS followed by Advertisement & Media promotional. For prepaid customers, SMS & Advertising media promo are more effective for up-selling whereas in case of Post-paid customers Email, SMS & promo offers in the bill (hard copy, e-bill) for effective up-selling method.

7. How you make your customers feel special?

Answer:

Comment: No doubt, Good services followed by giving little discounts on the bills are the key element for retaining & making new customers. Many competitors on the similar pricing structure can be easily distinguishing with their service level.

Survey Conclusion: All the results above proved the assigned Hypothesis, “Reliance Mobile is meeting and exceeding the customer’s expectations in Delhi.”

Post Sales Management and Customer Service and Customer Retention Techniques

Post Sales Management And Customer Service Techniques

As per the above survey data analysis, we can conclude that the Customer Service & Customer Retention technique implemented by Reliance is very effective for customer retention by providing quality Customer Service.

On the visit to R-World Outlet, observations on the following customer service techniques are:

a) Confirmation call: Whenever a person buys a Reliance prepaid or a postpaid connection, he/she receives a call from a customer care executive of Reliance Communications within 72 hours from the date of purchase. The purpose of this call is to ascertain whether the customer's mobile services are functioning effectively.

b) Toll free numbers: Toll free numbers are used by Reliance to help customers in times of difficulty when they are unable to visit the store.

Postpaid users can call 198 (toll free) for any complaint or service request from their Reliance phone. They can also dial 30333333 from any other phone.

c) Handling customer queries: CCE present in the store were handling customer queries related to the mobile phones, connections, plans as well as internet activation plans. CCE are also responsible for solving a customer's bill related problems.

d) E-bill facility: CCE called up the customers and informed them of the electronic bill facility, use of which results in saving a 10% cost in the bill value as compared with receiving the bill in hard copy. In addition provision of e bill facility saves the customer of taking the effort of visiting the store and paying the bill as he/she can make an online payment.

e) Cross selling: An example of cross selling that was noticed in which the CCE persuaded the customer to activate a monthly 3G internet plan worth Rs. 100/- on his Reliance GSM mobile after having sold him a starter prepaid plan worth Rs. 495/-.

f) Up-selling: Up-selling of products is done to offer better service to the customer along-with a superior product experience. An example of up-selling that was noticed during the visit of R-World Outlet, CCE tried to managed up-sell other Reliance product's handset/Tab/Datacard to the customer when the customer was considering purchasing a handset or any products. A customer considering to buy high internet speed USB data card 3.1Mbps worth Rs. 1200 but managed to sell 7.2 Mbps USB Data Card: Rs. 1699.

g) Updating customer on latest offers: CCE were also updating the customers on the latest offers being given by Reliance such as 15% discount on selected GSM handsets and full talk time on prepaid recharge worth Rs.500

h) Mobile marketing: SMS were also sent by the CCE to the customers informing them of the latest promotional offers available on recharge packs as well as handsets, seasonal schemes & value added services.

i) Social Media: Engaging customers with dialogue to solve their customer complaints or gathering feedback for improvement their services & brand loyalty. In addition, notify customers with latest offers on Twitter (http://twitter.com/RelianceMobile) Facebook (http://www.facebook.com/RelianceMobile).

Customer retention techniques

The customer retention techniques observed at Reliance mobile store were:

a) Follow up with clients: In order to drive sales and retain existing customers it is important to maintain a follow-up with the clients. Calling customer after a period of every 45days to provide information about new tariffs plans introduced as per the customer usage.

b) Customized Offers And Loyalty Schemes: By providing customized offers and loyalty schemes, which were offered to the existent customers. The CCE had customized offers and loyalty schemes that were tailored to suit the needs of the existing customers. This was a perfect customer retention technique.

c) Email alerts, and SMS alerts: Email alerts, and SMS alerts of latest offers with additional discounts for existing customers.

d) Sending a Free Gift:  In addition, sending free gifts to customers during festivals as it conveys a positive impression about the service provider to the customer. To sum it up it shows that "Reliance cares about its customers."

e) Easy Bill payment option: Through the Internet or by sending executive to customer place.

f) New Product Release Offers: In order to retain the clients the CCE would also inform the clients about the new CDMA and GSM handsets launched by Reliance. This helps in maximizing the chances of a resale to an existing customer and also creates a word of mouth promotion (Viral Marketing) by the existing clients when they discuss about the offers with their friends and relatives.

g) Customer feedback forms: The CCE also used customer feedback forms to get the feedback from the clients on the quality of the products and services offered by Reliance Mobile. This is important as it helps to assess the customer satisfaction level which is used to improve the product and service offerings.

h) Online recharge option: Online recharge options available in case of prepaid customers.

CRM software used by Reliance its customized features

The reliance communication no longer talks about customer service, instead it is addressing the broader topic of the customer experience, which includes not just the conversations between the customer and the customer service representative when something goes wrong, but the full range of customer contact from when the service is ordered to when service is delivered. Rcom is investing heavily in this customer experience. Rcom has planned to increase their spending on customer service enhancement in 2012.

SAP, the application software giant is catering CRM application for the Reliance Communications. CRM software is vital for the telecommunications industry and Reliance Mobile is one of the major users of CRM application in India. This in turn is maximizing their turn on customer investment using CRM Software. CRM software identifies profitable customers and processes. CRM focuses attention on customer service problems and the associated costs.

CRM software at Reliance Communication finds incremental profit and cost saving opportunities. As telecommunication industry and CRM go hand in hand this is helping Reliance Communications target sales and marketing to prospects most like the profitable market segments using telecommunications CRM tools Telecommunication CRM applications implemented in Reliance Communications find the products that generate the highest customer service costs, information and restructure the products to cut costs and increase savings. It helps in identifying customer service bottlenecks and the information developed by Reliance Communication. This software at Reliance Communication has a high contribution towards increasing customer satisfaction and retains customers.

CRM SOFTWARE USED BY RELIANCE FOR DATA MANAGEMENT

Reliance Mobile uses “Epicor” Customer Relationship Management Software, earlier known as Clarify E-front office as its CRM, a right tool, where each and every detail of the customer is Recorded. Clarify belongs to Amdocs now.

When customer call up *333, the details are verified and edited in Clarify’s “ClearCallCenter”, by the agent at the call centre. Now ClearCallCenter is a very powerful tool. It not only provides the CCE with customer details but also gives them right to alter customer services on their request to change another service.

Clarify E-front office as its CRM in which where each and every detail of the customer is “Recorded”.

Today, the business situations are continually changing. The mid market enterprises are forced to constantly realign their business strategies to maintain profitably and growth. Resulting in direct impact on the internal and external resources of the mid size business, leaving an impact on their customers. CRM is a strategy that involves customer satisfaction and customer loyalty which ultimately leads to profitability of the organization.

The “Epicor” Customer Relationship Management Suite is designed to enable the organization to create and build a lasting relationship between internal and external customers. This is done by:

• Creating and executing the process in which the organization markets and acquires customers.

• Providing sales force automation (SFA) and customer support tools to manage the entire lifecycle of your customers.

• Having the right information of customers at appropriate point in sales cycle.

• Managing, synchronizing and coordinating customer interactions across all channels.

Modules

The Epicor CRM Suite includes the following modules:

• Email Marketing Customer Support Conductor

• Sales and Marketing Connector PVCS Tracker Gateway

• Advanced Surveys

Network Partners Of Epicor Crm Suite

• IBM Microsoft Cisco

• Citrix Symantec Sonicwall

• VM Ware

REASON FOR USING TELECOMMUNICATION CRM AT RCOM

CRM telecommunications application solutions at Reliance Communication, link customer support costs to products and the markets. It uses the information to correctly price products and services. Reliance is using data from telecommunications CRM applications to accurately identify profitable and unprofitable market segments.

Direct sales and Institutional (group business) techniques used in 2011

Direct sales techniques used are:

a) Tele calling: Tele calling involves speaking with the customer over the telephone to inform him/her of the products and services of the company. The idea behind tele calling is to inform the customers and prospective buyers of the latest products and services of the company.  Example: A tele-caller of Reliance Communications calls up customers in order to inform them about the newest offers available on Reliance CDMA connection.

b) Direct mail: Reliance Communication also uses the direct mailing techniques to spread information about its products and services to its customers. This is also called mass mailing.

c) Reliance outlets: Company outlets are the easiest way to achieve direct sales. Reliance Communication has a number of company outlets across the country for the sale of its products and services. These outlets allow the customer to visit the store to choose the various products and services. Furthermore, they are also used for bill payments and recharge services.

d) Mobile Retail Stores: Selling their Handsets, Tabs with connection using various mobile stores such as Spice, The Mobile Store and many more.

e) Kiosk activity: Nowadays, kiosk activities are a very popular sight, especially in malls. Reliance Communication uses kiosk activities to sell its products and services directly to its customers. The company sets up a kiosk at a prominent location with 2-3 sales executives to handle inquiries. Brochures and pamphlets are present to explain the product and service details to the customers.

f) SMS Marketing: Reliance Communication also uses SMS marketing as a direct sales technique. The main purpose behind SMS marketing is to inform the customer of the new schemes and product offers. SMS marketing has achieved tremendous importance in today's telecommunication era and telecom companies want to utilize its potential to tap more customers.

g) Single Level Marketing: Rewards the sellers for their personal sales activity. They cannot sponsor any other distributorship or sales personnel. Income comes only in the form of commission or bonus.

h) Multi Level Marketing: In this strategy, the seller recruits other distributors or sales people, and also receives commissions and bonuses on the sales they make. Down liners are necessary to increase the sales force, and thus generate a huge number of sales.

Institutional techniques:

Corporate Acquisitions: Reliance Communication has achieved a number of corporate acquisitions with companies for the sale of its corporate mobile plans. The corporate sales team of Reliance Communication is responsible for achieving corporate acquisitions with companies as well as business groups. The company provides special offers in the event of a corporate acquisition with a single company or a business group. Benefits of going in for a corporate plan include:

·         Free calling within the organizational network.

·         Free SMS within the organizational network.

·         Reduced call tariffs.

·         Providing premium number series to all the employees of a company.

·         Attractive rates on GPRS plans as well as 3G plans.

·         Attractive discounts on GSM and CDMA handsets depending upon the kind of tie-up with the company.

Post paid mobile Plans offered by Reliance

S.NO.	Plan Name	Rental
1	Simple 99	Rs. 99
2	RGSimpleSPL99	Rs. 99
3	RGNJ199SOHO	Rs. 199
4	RGSimplePPS199N	Rs. 199
5	RG MyLocal199	Rs. 199
6	RGPlatinum 225	Rs. 225
7	RG NJ249K	Rs. 249
8	RG FullValue275	Rs. 275
9	SimplePPC299N	Rs. 299
10	Simply Unlimited 299	Rs. 299
11	SimpleFV399	Rs. 399
12	RG MYROAM450	Rs. 450
13	3GSuperCombo499	Rs. 499
14	Simply Unlimited 599	Rs. 599

Areas of Strength and challenges

Areas of strength for Reliance Mobile are:

a) Low Entry Cost: The entry cost in order to become a Reliance mobile customer is low. Thus, the brand has high acceptability in the market.

b) Fast Activation Process: The activation process for both the GSM as well as the CDMA service of Reliance mobile is fast and thus delays are avoided.

c) Network: Reliance mobile is known for its widespread network coverage thus allowing customers to communicate effectively without facing any network issues.

d) Low calling rates:  Reliance mobile is known for its low calling rates, and this is the main reason for it being preferred as a service provider by users as compared with competitive players in the Indian market.

e) Huge subscriber base: Reliance Communication has a subscriber base of over 150 million users.

Challenges faced by Reliance mobile:

a) Reliance mobile has not covered sufficient market share in GSM services. It needs to increase the market     share of its GSM services.

b) One of the main challenges faced by Reliance mobile is that their billing system is not appropriate. Many a times there have been cases where customers have been wrongly charged for calls which they have not made. Improvement in this area is a must.

c) Competitors: New competitors such as Aircel have emerged in the markets which are offering mobile services at highly competitive rates.

Customer care details

Name : mr. nidesh kumar

Contact: 8595365447

Work Updates DTH Service providers

                                                                     "Work Updates........"

Sales plans of DTH providers in India. Particularly focus on TATA SKY & VIDEOCON D2H.

• 
  

 1.DTH Industry overview:

The history of Indian television dates back to the launch of doordarshan, India’s national TV network in 1959. The transmission was in black & white. The 9 th Asian games which were held in 1982 in the country’s capital New Delhi heralded the mark of color TV broadcasting in India. In 1991, Indian economy was liberalized from the License Raj and major initiatives like inviting foreign direct investments, deregulation of domestic business emerged. This lead to the in flux of foreign channels like Star TV and creation of domestic satellite channels like Sun TV and Zee TV. This virtually destroyed the monopoly held by doordarshan. In 1992, the cable TV industry started which lead to revolution. Every city in the India had a complex web of co-axial cables running through the streets with a new breed of entrepreneurs called as cable wallahs or Local Cable Operators(LCO) taking in charge of distribution. The film industry was shocked by this sudden growth and there were even organized protests for calling off the Cable TV industry. There were simply too many cable operators in the country and the channels had a difficult time in getting its returns as the existing system was a non-addressable and the operators could simply give a reduced number of subscribers to amass profit. This lead to the emergency of a new breed of firms called as Multi System Operators (MSO) who had heavy financial muscles to make capital investments. . The MSO industry became highly monopolistic which warrants government participation to ensure competition. Later on, the United Front Government had issued a ban on use of ku band transmission. After a change of government, the ban got lifted finally in 2001 and TRAI issued the guidelines for operating DTH. Country’s first private DTH license was awarded to Dish TV in 2003 which started operations in 2004. Prasar Bharati also started its product DD-Direct+.DTH Digital TV system receives signals directly from satellite through the dish, decodesit with the Set-Top Box and then sends stunningly clear picture and sound to TV which is the business under taken by some companies by observing the rate of growth and scope for business & opportunity in the Indian market which has 120 million viewers of TV.

List of players in the industry

•Doordarshan – (DD-Direct +) of Prasar Bharati comprising of 33 FTA channelsand 12 All India Radio Channels.

•Dish TV of ZEE group.

•Tata Sky joined venture between Tata and Rupert Murdoch’s Sky TV.

•Sun direct of Sun Network.

•BIG TV of Reliance Anil Dhirubhai Ambani group.

•Airtel digital TV of Bharati telemedia

•Videocon d2h of videocon industries

Categorization of players in the industry

Government owned player: DD Direct+.Private players: Dish TV, Tata Sky, Sun direct, Big TV, Airtel digital TV, Videocon d2hBrief profile of players in the industry

 Market players:

Today the market shares of various players are as follows

DishTV : 30%

Sun Direct: 25%

Tata Sky: 22%

BIG TV : 13%

Airtel   : 8%

D2H : 2%

2.OMPANY PROFILE:

TATA SKY:

TYPE	Joint venture group b/w tata group (80% stake)  & star tv (20% stake)
FOUNDED	2004
HEADQUARTER	Kirloskar Business Park, Bangalore, India
INDUSTRY	DTH pay tv
PRODUCT	Direct broadcast satellite
SLOGAN	Iskonlga dala to life jingalala
WEBSITE	www.tatasky.com

Tata Sky, an 80:20 joint venture between Tata Sons and the Star group, provides satellite television services to Indian viewers. The company was incorporated in 2004 and offers a range of media and entertainment options to customers.

VEDIOCON D2H:

Company profile:

Type	Subsidiary of Videocon
Industry	Satellite television
Founded	2009
Headquarters	Mumbai, india
Area served	India
Product	Direct broadcast satellite, pay-per-view, pay television
Parent	Vediocaon company
wabsite	Vedeocond2h.com

Videocon d2h, the DTH arm of Videocon group is the fastest growing DTH service provider in India. Videocon d2h has 292 Channels and Services on its platform. It uses the revolutionary MPEG – 4 DVBS -2 technology. It has many exciting features like Multiple Tickers, 12 PIP Mosaic, 22 Active Music Audio Video Channels, d2h movies. It carries the highest number of sports channels and all GEC channels on its platform. It also has the highest number of regional language channels in Kannada, Bengali, Marathi, Oriya and North East.

                                                                        

                                                                    3.DEPARTMENT HIERARCHY:

Vediocaon D2H:

                                                                       

Tata sky:

3.Customer profile and segmentation :

Consumer profile for TATA SKY:

·         54% of the respondents belong to the age group of 22-30

·         28% belongs to 30-40 years age group

·         and rest above 40 years of age..

·         If we compare the age group of the people we will see that people in the age group of 22-30 are the end u\ser of the  TATA SKY.

Consumer profile for Videocon D2h:

·         So Videocon has also targeted the age group of 20-30 years and their second age group target the house wives who are the major viewers of television.

·          In future they will be targeting the rest of the class as they are adding cartoon channels, internet facilities, games etc.

                                                        4. TATA SKY OFFERS AND PROMOTIONS:

Tata Sky DTH service redefines your TV viewing experience by offering new age interactive services with DVD quality picture and CD quality sound. Apart from the genre-based packages, you can choose individual channels and make your own pack. You can also mix-n-match by adding individual channels to your existing genre-based packages.

Tata Sky Tariff Plan Highlights

South Economy Pack:

 Enjoy up to 61 channels with two FREE Regional Packs at Rs 150 per month. You can also pay Rs 850 semi-annually or Rs 1,650 per annum.

Economy Pack:

It’s a true economic plan that gives you 74 channels and two FREE Regional Packs at only Rs 160 per month. You can also choose to pay Rs 900 semi-annually or Rs 1,760 per annum.

Supreme Pack:

It includes Economy Pack + Hindi Movies Pack + Music Pack + Knowledge Pack. This combo pack comes for Rs 240 per month and can be paid for Rs 1,250 semi-annually or Rs 2,420 per annum.

Grand Pack:

This pack comes with Supreme Pack + English News Pack + English Movies Pack + English Entertainment Pack + Kids Pack. You can enjoy up to 134 channels at Rs 380 per month. You can save few bucks by paying Rs 2,180 semi-annually or Rs 4,180 per annum.

State Pack:

It exclusively includes 86 Regional Channels which can be enjoyed for Rs. 185 per month. You can also pay Rs. 1,030 Semi-annually or Rs. 2, 035 per annum

Optional Packs

Packs name                             Price/month

Hindi movies                           Rs 35 pm

Music                                       Rs 20 pm

Kids                                         Rs 45 pm

English News                           Rs 20 pm

Sports 1                                   Rs 65 pm

Sports 2                                   Rs 40 pm

Sports 3                                   Rs 20 pm

Fun Learning                           Rs 40 pm

Active English                         Rs 30 pm

Knowledge                              Rs 35 pm

Topper                                     Rs 45 pm

English Movies                          Rs 45 pm

English Entertainment              Rs 35 pm

Ten Cricket                              Rs 30 pm

Annual Sport Gold                   Rs 365 pa

India Cricket                            Rs 365 pa

Active cooking                        Rs 10 pm

HD GOLD                               Rs 40 pm

Tata Sky provides wide array of offers and discounts for its consumers:

 It has attractive plans for new as well as existing customers. It provides diverse type of offers which cater to the requirements of various tastes of consumers. Bundled special offers of Tata Sky are targeted at new consumers and provide good discounts on few selected Popular packs for a period of 3 or 5 Months.

Bundled Special Offers of Tata Sky are mentioned below.

Rs 1590 Special Offer:

It costs RS 1590 and includes the following package.

· Tata Sky set top box

· Installation

· 5 months South Sports Pack (82 Channels and 3 interactive services)

Rs 1625 Special Offer:

 It costs RS 1625 and includes the following package.

· Tata Sky set top box

· Installation

· 3 months State Pack (89 Channels and 3 interactive services)

Rs 1725 Special Offer:

 It costs RS 1725 and includes the following package.

· Tata Sky set top box

· Installation

· 3 months Supreme Sports Pack (89 Channels and 3 interactive services)

VEDIOCON D2H PLANS AND OFFERS:

TARIFF PLANS:

North, West and East

Packages 24 months Price 11 months Price 6 months Price 3 months price New Gold 4200 1925 1050 525 New Gold Sports 5680 2600 1420 710  New Diamond 7000 3200 1750 875 Platinum 9000 4125 2250 1125 Platinum HD 10580 4850 2600 1320

South

Packages 24 months Price 11 months Price 6 months Price 3 months price South Silver Pack 3600 1650 900 450 South Silver Sports  Pack 4800 2200 1200 600 New South Gold 4200 1925 1050 525 New South Gold Sports 5680 2600 1420 710  New South Diamond 7000 3200 1750 875 South Platinum 9000 4125 2250 1125 South Platinum HD 10580 4850 2600 1320

The Videocon D2H Satellite box sports following features:

·         UNIVERSAL REMOTE – Can Operate TV as well as Satellite Box.

·         Mosaic (12 PIP) – Genre wise

·         Favourites

·         Multilingual Channel Guide

·         Preview Screen (Full Guide)

·         Info Bar of the running program

·         Tickers

·         Watch while Play

·         Active Services –Direct Activ(Darshan, State, DD & Finance) /Direct Games / Direct Puzzle

Videocon D2H Packages

Videocon d2h presents you with a variety of channel packages. Subscribe to one of the Base packages and then choose any or all the Add-On packages you want. Now, pay only for what you want to watch.

There are two packages options in Videocon D2H digital TV service :

·         Gold Pack

·         Diomond Pack

·         Gold Sports pack

Videocon D2H Gold Pack Channel List

Rs.136/month,177 Channels & services

1.GENERAL ENTERTAINMENT

·         Star one,Utv Bindass,colors,sony,ndtv,imagine,sab,sahara one

·         Star Utsav,DD National,9x,Star Plus,Zee Tv,Firangi

2.HINDI MOVIES:

Set Max,Zee Cinema,Star Gold,Filmy,Utv Action Utv Movies

3.ENGLISH MOVIES:

MGM

4.SPORTS:

DD Sports

5.KIDS:

Cartoon Network,Hungama,Disney XD

6.MUSIC:

9x M,Channel V,Music India,Zing

7.HINDI NEWS

Star News,NDTV India,India Tv,zee news,ibn7,DD Rajyasabha,DD News,CNBC Awaaz

Zee Business,aajtak,DD Loksabha,Sudarshan News,aajtak,Day & Night News

8.INFOTAINMENT & LIFESTYLE

Discovery,NGC,Animal Planet,History,DD Bharati,Care World,zoom,ftv,aajtak,E 24

9.RELIGIOUS:

Mh1 Shraddha,Aastha,Sanskar,Paras

10.REGIONAL

Punjabi:Ptc Punjabi,Zee Punjabi,Etc Punjabi,Ptc News,Mh1 Music,DD Punjabi ,PTC Chakde,

Bhojpuri:Mahua,Sangeet Bhojpuri,

Tamil:Star Vijay,Kalaignar,Jaya Max,Siripoli,Isia Aruvi,Jaya Max,Jaya Plus,Seithigal

Telugu:Etv,Zee Telugu,Etv2,Tv9 Telugu,Ntv

Kannada:Etv Kannada,Tv 9 Karnataka,Suvarna News,Suvarna,Kasturi,DD9 Chandana ,Suvarna news 24X7

Malayalam:kairali,amrita,dd malayalam,indiavision,shalom,Asianet,Jai Hind,

Marathi:Zee Marathi,Star Pravah,Zee 24 Taas,Mi Marathi,Saam Tv,Etv Marathi,Zee Talkies,Star Majha,Ibn Lokmat,DD10 Sahyadri

Bengali:Zee Bangla,Etv Bangla,Star Aananda,Aakash Bangla,Star Jalsha,24 Ghanta Tv,Rupashi Bangla,DD Bangla,Sangeet Bangala,News Time,Sony Aath

Gujarati:Etv Gujarati,Tv9 Gujarati

DD girnar:Etv Gujarati,Tv9 Gujarati,DD girnar,

Oriya:Etv Oriya,Naxtara News,Otv,DD Oriya,Tarang,Tarang Music

Urdu:Etv Urdu,DD Urdu,

More:Nepal 1,ETV Rajasthan,Ne Tv,Rang, DY 365,News Live

Videocon D2H Diamond Pack channel list

Rs.265/month,243 channels & services . NEW DIAMOND PACK includes the NEW GOLD PACK plus following channels :

ENGLISH ENTERTAINMENT:star world

ENGLISH MOVIES:Pix,Zee Studio,HBO,Utv World Movies,Warner Brother,star movies

SPORTS: Neo Cricket,Neo Sports,Star Cricket,ESPN,Star Cricket,Zee Sports,Ten Sports

KIDS:Disney Channel,Nick,Pogo,Animax

ENGLISH NEWS:Times Now,NDTV 24*7,CNN IBN,Headlines Today,CNN,CNBC TV18,Bloomberg Utv,NDTV Profit,ET Now,BBC

MUSIC:mtv,vh1

INFOTAINMENT & LIFESTYLE:NDTV Goodtimes,TLC,AXN,Zee Café

REGIONAL

Tamil:Raj TV,Vasanth TV

Telugu:Saksh TV,Sitara,TV5

Kannada:Zee Kannada,Manorama News,Asianet,Asianet Plus

Videocon D2H New Gold SPORTS Package Channel List

Includes the NEW GOLD PACK plus the following channels

Neo Cricket,

Neo Sports,

Star Cricket,

ESPN,

Star Cricket,

Zee Sports,

Ten Sports

Videocon D2H Add-ons Packages

SPORTS STARTER – Rs.30 per month

Zee Sports,Ten Sports

NEO – Rs.35 per month

Neo Cricket,Neo Sports

SPORTS MEGA – Rs.60 per month

ESPN,Star Cricket,Star Sports

TAMIL WORLD – Rs.35 per month

Sun Tv,Sun News,Sun Music,Ktv,Chutti Tv,Adtihya,Raj TV,Vasanth TV

TELUGU WORLD – Rs.30 per month

Maa Telugu,Gemini Tv,Gemini Music,Teja Tv,Gemini News,Sakshi TV,Sitara,TV5,Navvulu TV

KANNADA WORLD – Rs.30 per month

U2,Udaya Movies,Udaya Varthegalu,Udaya Tv,Zee Kannada,Ushe TV

MALAYALAM WORLD – Rs.30 per month

Surya Tv,Asianet,Asianet Plus,Manorama News,Kiran Tv

ENGLISH ENTERTAINMENT – Rs.50 per month

Star Movies,Pix,HBO,Zee Studio,Utv World Movies,Warner Brother,Star World

KIDS ZONE – Rs.25 per month

Disney Chhanel,Nick,Pogo,Animax

NEWS WORLD – Rs.10 per month

BBC World

ENGLISH NEWS – Rs.30 per month

Times Now,NDTV 24×7,CNN IBN,Headlines Today,CNN

MUSIC MANTRA – Rs.20 per month

Mtv,Vh1

INFOSTYLE – Rs.30 per month

NDTV Goodtimes,AXN,TLC,Zee Café

BUSINESS NEWS – Rs.25 per month

CNBC TV18,NDTV Profit,ET Now,Bloomberg Utv

           

BIG TV

Pricing & package:

Reliance BIG TV has again shown here their great marketing skills. Their normal subscription rates are lower as compared with the other DTH giants. An amount of 1400 INR are basically for people going for normal subscriptions, but for the buyers of LG television the subscription further goes down to 700 INR. Now that’s a big offer! Besides the channels packages here are compiled with Hollywood and Bollywood movies, along with sports and science channels. They also have learning channels and regional channels.

Promotional strategy:

DTH (Direct to home) services, in which with the help of set top box and dish, the signals from satellites are received, thus giving better and brighter pictures and great audio clarity. The DTH services, hence offer by Reliance are named as BIG TV. This revolution of television world is slowing pulling many players and this is really steaming the market. Since all these companies are taking film star as their brand ambassadors, Reliance is also trying to hook some actor to support their promotional strategy. Apart from the celebrity game, Reliance has always tried to give its users, something more than usual and the same strategy is seem to be working here as well, with the extra number of channels.

       Dish tv

Dish tv provides you with a range of price offers & schemes, giving you the power to choose from a basic entertainment package upto 180 digital channels. It is the only platform in India, which allows you to choose the best of television entertainment  specific to your needs and pocket.

Recommendations:

Videocon d2h:

·         There should be exchange offer .

·         D2H & BIG TV provide the free news channels for the student like current news, share market, game, and world news so mention it.

·         Form an efficient research and development team in order to improve quality and add technical features in the products.

·          Create an effective advertisement with an influential punch line.

·         Improve products finishing, packing and service to the customers.

·         Organize contests, events, games to promote company’s brand image.

·         Reduce manufacturing, sales and distribution and other indirect cost and invest on advertisement R&D and other sales promotion tools.

·         Attract customers by exchange offer, discount offer, cash back offer and face gift offer on the festival occasions.

·         Establish a cordial relationship with dealers and offer a good commission margins for promoting our products.

·         Keep a hawk eye on the competitors and act according to their sales and marketing strategy.

Tata sky:

As Tata Sky Plus is targeting a niche market, it should make its products like provogue more widely available in the market. 

•           The availability of DTH is still lacking in the rural.

•           Need to drive more offers and attractive plans.

•           Should even more try to work it on for lower middle class people?

•           Should introduce schemes.

•           Much stronger customer service.

•           Easy accessibility of recharge coupons.

•           Should categories their customers.

                                                                                   Market penetration:

1) Increase awareness: Since there is lack in communication channel, it should be tackled with care and dealers should be constantly made aware about the offers and new plans through meetings with company executives at regular intervals.

2) Improve processes and techniques: In order to make recharge or activation process more transparent and user friendly, the EPRS technology needs to be upgraded consistently.

3) Give more value added services: Since Tata sky and Airtel have clear edge over value added services like free installation DTH needs to mend itsstrategy to face these competition. One way of doing this would be to offer at least the same service as these two competitors are trying to eat the market share.

4) Improvement in after Sales Services: Arrange: proper training for customer care executives as Dish TV lacks proper after sale service against the service provided by Tata Sky & other brands.

5) Standardized the price plans and avoid frequency changing: Frequent changes in price and offers is proving no good for Dish TV as it is in way frustrates the customers with changes in offers without being informed about it.

6) Voucher Availability: Make proper channel of Distribution of voucher. As sometimes it becomes hectic for any consumer to find a voucher recharge dealer.

7) Visibility: Danglers create more impact on customer mind, it always visible and promote offer and help to recall brand resonance